Thirst for Change

The Thirst Project is a campaign aimed at educating 18-24 year olds on the importance of water conservation. The campaign utilizes the mediums of print, web and video to drive interest, educate and entertain the audience. Each print illustration is embedded with a QR code and serves as an entry point to the website. When scanned with a QR reader on a smartphone, the user is directed to the website, which provides practical guidelines on how to conserve water.

The website conveys the message using adjectives synonymous with the theme displayed on each poster. For a preview, visit

The campaign also includes a 3D animated video, which uses the metaphor of a fish out of water to educate the audience about the adverse effects of water wastage.